Pana Dora Sweden is a luxury perfume house dedicated to crafting fragrances that combine authenticity, innovation, and timeless elegance.
For centuries, perfume has played a vital role in people’s lives around the world. From its simple beginnings to today’s advanced techniques, fragrance has always offered comfort, confidence, and a quiet sense of prosperity.

At Pana Dora, we honour this rich history – but we also push it forward. We create unique, high-end perfumes using magnificent aromatic ingredients sourced from across the globe, poured into bottles that symbolize success, beauty, and emotion.

At Pana Dora, we honour this rich history – but we also push it forward. We create unique, high-end perfumes using magnificent aromatic ingredients sourced from across the globe, poured into bottles that symbolize success, beauty, and emotion.

With more than 30 years of experience, dedication, and passion, we have built a rare opportunity for perfume lovers: a collection of scents that are truly distinctive, long-lasting, and deeply memorable. Each formula is crafted with precision and splendor, then presented in our beautifully sculpted bottle topped with the majestic head of the Swedish deer – a mark of purity, strength, and Scandinavian identity.

Pana Dora is a Swedish company founded in 2019 by Syrian-Swedish
perfume artist Ibrahim Al-Zoubi.
Ibrahim left Syria in 1988 and spent decades traveling the world in search of the rarest aromatic ingredients. He worked as a perfumer for some of the largest international companies for over 30 years, gaining deep expertise in formulation, sourcing, and fragrance construction.

His journey took him through mountains, valleys, and remote regions known only to a few specialists – places where rare raw materials still grow in their natural environment. Beginning in the early 1990s, he devoted himself to building a distinctive collection of perfumes, a project that ultimately led to the creation of Pana Dora Sweden in Emmaboda.

“At Pana Dora Sweden, where the name evokes ‘the gift of God’, we believe every fragrance is a gift – a way to unlock moments of beauty and divine indulgence. Each scent is crafted to elevate the senses and create unforgettable experiences.”

The brand name reflects our philosophy: fragrance should feel precious, meaningful, and personal. It is not just something you wear – it is something you experience.

At Pana Dora, every scent starts with values and originality.
Our perfumes are exclusive creations; each bottle has a story that is different from the rest. We strive for authenticity in every step of the process – from the selection of aromatic compositions to the final stages of packaging and distribution.

We do not follow trends; we build identities. Each perfume is designed to be a true signature scent, with depth, character, and a clear personality.

We apply a special internal protocol to all Pana Dora fragrances to ensure they satisfy a wide range of preferences and cultures.
Every perfume is engineered according to specific standards that:

-Balance Eastern richness and Western refinement

-Respect traditional perfumery while using modern techniques

-Deliver strong performance, clarity, and smooth evolution on the skin

After traveling to many cities around the world to study local tastes and discover rare materials, we chose to anchor our work in Sweden – with its unique forests, clean nature, and rare flowers. From there, we set precise criteria for building compositions that can appeal to diverse markets while staying true to our identity.

We are proud to keep our customers fully informed about the aromatic ingredients used in our creations.
Pana Dora maintains a carefully curated library of rare materials sourced from East Asia, Africa, Europe, and the Nordic region. These ingredients are selected not only for their beauty, but also for their quality and safety.

We believe peace of mind is part of true luxury. Knowing what is inside your perfume – and trusting the standards behind it – is essential. Our priority is to put your safety and confidence first, without ever compromising on richness or performance.