Syrian-Swedish perfumer Ibrahim Al-Zoubi brings more than 30 years of experience to the art of fragrance creation. His lifelong journey across the world in search of rare ingredients and distinctive olfactory traditions inspired a unique creative vision - one where the richness of the East meets the purity and refinement of Scandinavia. Every fragrance he creates reflects exceptional craftsmanship, personal emotion, and a story designed to remain long after the final note fades.

His journey took him through mountains, valleys, and remote regions known only to a few specialists – places where rare raw materials still grow in their natural environment. Beginning in the early 1990s, he devoted himself to building a distinctive collection of perfumes, a project that ultimately led to the creation of Pana Dora Sweden in Emmaboda.

Founded in Sweden in 2019, Pana Dora Sweden is the expression of Ibrahim Al-Zoubi’s lifelong dedication to perfumery. Built upon more than three decades of knowledge, discovery, and craftsmanship, the house brings together Eastern richness and Scandinavian refinement. Under his creative direction, each fragrance is transformed into a distinctive story - composed with carefully selected ingredients, shaped by emotion, and created to leave a lasting impression.